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A holistic approach
Usability as a sign of quality and a good user experience as brand image.
We support you throughout the entire User Experience Life Cycle.
Interested? What next?
Contact us to discuss how your Web site, Intranet or software can profit from a user centred design approach.
Switzerland: +41 (0)44 297 70 74
Germany: +49 (0)69 4289 3784
Building Usable Brands
Brannen Usable Brands is a usability and brand experience design agency offering a wide range of usability, design and training services. We bridge the gap between usability and branding to create convincing products for strong brands. Today usability is no longer enough just on its own: it is now all about brand consistency and attractiveness.
Creating measurable business value
Our main goal is a simple one: to create long-term relationships which create real, measurable results for you and strengthen your brand and business. This work ethic has paid off for us with a client-retention rate of nearly 100% and a continuously growing business.
Usability is important for any size business, and all people should benefit from usable and accessible technology.
Projects in our portfolio span from Internet and Extranet sites to corporate Intranets as well as stand-alone web applications and software. Our clients include companies such as World Vision Deutschland, Deutsche Post, Lloyds TSB and many more. More information is available in our Case Studies.
User experience design process
A good user experience is not a "nice-to-have" but rather a pivotal factor for long-term business success. Companies which manage to bridge the gap between usability and branding as well as between marketing and product development will be leaders in their field. A holistic approach is indispensable, particularly in times where internal division of labor continues to grow.
Our work - our passion
Vera Brannen founded Brannen Usable Brands in 2004. She is a Brand Experience Design Expert. Her holistic and cross-departmental approach is clearly reflected in the comapy's motto: Building Usable Brands.
Vera Brannen is a welcome speaker at international conferences, and she is an active member of the Usability Professionals’ Association. She was vice president of the German Chapter in 2007. In a time in which new products and services continuously challenge existing usability benchmarks she ensures that she remains informed about new developments and methods.
